Designing
pioneering
spaces
that are
functional
and
transformative.
2025
Curate Phygital Store
Our 1,200-square-meter phygital store at Reem Mall is an interior design and construction project that redefines the luxury shopping experience. Fully designed and built by our team, it blends physical and digital elements, featuring dedicated spaces for cosmetics, beauty, skincare, and fashion. With a giant screen for impactful brand showcases and specially designed areas for unique beauty experiences, it offers an elegant and innovative atmosphere.
Structure & Aesthetics
In this space, our goal was to transform the act of display into an architectural gesture. The sculptural circular frames don’t just organize the layout—they elevate each product into an object of desire. By blending clean lines with soft transitions, we created a calm yet striking rhythm throughout the store. Every detail was designed to offer a curated journey where physical structure meets digital storytelling, and rarity finds its stage.
By bringing together high-fashion brands with sustainable and pre-loved pieces, we introduced a fresh perspective on luxury. This curated mix, featuring circular fashion and eco-conscious materials, shifts the focus from consumption to mindful selection. Every corner of the space is designed to reflect the cyclical nature of fashion and invite visitors into a more conscious, value-driven experience.
Event Area
This event area is a versatile experience space designed for cosmetics, beauty, skincare, and fashion events. With a giant screen, it offers an immersive platform for showcasing products and creating unforgettable brand experiences.
Beauty & Experience
Designed within a phygital store, this space combines eyebrow shaping and care services with a seamless physical and digital experience, offering a refined and comfortable beauty journey.
Designing
pioneering
spaces
that are
functional
and
transformative.
2025
Curate Phygital Store
Our 1,200-square-meter phygital store at Reem Mall is an interior design and construction project that redefines the luxury shopping experience. Fully designed and built by our team, it blends physical and digital elements, featuring dedicated spaces for cosmetics, beauty, skincare, and fashion. With a giant screen for impactful brand showcases and specially designed areas for unique beauty experiences, it offers an elegant and innovative atmosphere.
Structure & Aesthetics
In this space, our goal was to transform the act of display into an architectural gesture. The sculptural circular frames don’t just organize the layout—they elevate each product into an object of desire. By blending clean lines with soft transitions, we created a calm yet striking rhythm throughout the store. Every detail was designed to offer a curated journey where physical structure meets digital storytelling, and rarity finds its stage.
By bringing together high-fashion brands with sustainable and pre-loved pieces, we introduced a fresh perspective on luxury. This curated mix, featuring circular fashion and eco-conscious materials, shifts the focus from consumption to mindful selection. Every corner of the space is designed to reflect the cyclical nature of fashion and invite visitors into a more conscious, value-driven experience.
Event Area
This event area is a versatile experience space designed for cosmetics, beauty, skincare, and fashion events. With a giant screen, it offers an immersive platform for showcasing products and creating unforgettable brand experiences.
Beauty & Experience
Designed within a phygital store, this space combines eyebrow shaping and care services with a seamless physical and digital experience, offering a refined and comfortable beauty journey.
Designing
pioneering
spaces
that are
functional
and
transformative.
2025
Curate Phygital Store
Our 1,200-square-meter phygital store at Reem Mall is an interior design and construction project that redefines the luxury shopping experience. Fully designed and built by our team, it blends physical and digital elements, featuring dedicated spaces for cosmetics, beauty, skincare, and fashion. With a giant screen for impactful brand showcases and specially designed areas for unique beauty experiences, it offers an elegant and innovative atmosphere.
Structure & Aesthetics
In this space, our goal was to transform the act of display into an architectural gesture. The sculptural circular frames don’t just organize the layout—they elevate each product into an object of desire. By blending clean lines with soft transitions, we created a calm yet striking rhythm throughout the store. Every detail was designed to offer a curated journey where physical structure meets digital storytelling, and rarity finds its stage.
By bringing together high-fashion brands with sustainable and pre-loved pieces, we introduced a fresh perspective on luxury. This curated mix, featuring circular fashion and eco-conscious materials, shifts the focus from consumption to mindful selection. Every corner of the space is designed to reflect the cyclical nature of fashion and invite visitors into a more conscious, value-driven experience.
Event Area
This event area is a versatile experience space designed for cosmetics, beauty, skincare, and fashion events. With a giant screen, it offers an immersive platform for showcasing products and creating unforgettable brand experiences.
Beauty & Experience
Designed within a phygital store, this space combines eyebrow shaping and care services with a seamless physical and digital experience, offering a refined and comfortable beauty journey.
Designing
pioneering
spaces
that are
functional
and
transformative.
2025
Curate Phygital Store
Our 1,200-square-meter phygital store at Reem Mall is an interior design and construction project that redefines the luxury shopping experience. Fully designed and built by our team, it blends physical and digital elements, featuring dedicated spaces for cosmetics, beauty, skincare, and fashion. With a giant screen for impactful brand showcases and specially designed areas for unique beauty experiences, it offers an elegant and innovative atmosphere.
Structure & Aesthetics
In this space, our goal was to transform the act of display into an architectural gesture. The sculptural circular frames don’t just organize the layout—they elevate each product into an object of desire. By blending clean lines with soft transitions, we created a calm yet striking rhythm throughout the store. Every detail was designed to offer a curated journey where physical structure meets digital storytelling, and rarity finds its stage.
By bringing together high-fashion brands with sustainable and pre-loved pieces, we introduced a fresh perspective on luxury. This curated mix, featuring circular fashion and eco-conscious materials, shifts the focus from consumption to mindful selection. Every corner of the space is designed to reflect the cyclical nature of fashion and invite visitors into a more conscious, value-driven experience.
Event Area
This event area is a versatile experience space designed for cosmetics, beauty, skincare, and fashion events. With a giant screen, it offers an immersive platform for showcasing products and creating unforgettable brand experiences.
Beauty & Experience
Designed within a phygital store, this space combines eyebrow shaping and care services with a seamless physical and digital experience, offering a refined and comfortable beauty journey.